the advice I would give to ‘Me’ – the academy coach
I feel it is now time to chat with ‘Me’ the Academy Coach. He has been working within the academy program for 4 years at the South East London Club. After a fantastic experience with a great education it is time to start a new Chapter on the other side of town with a South West London Club. Here are six pieces of advice I would give him:
1.Embrace the education you have had
I recall when you had your 1st academy coaching session. You were organizing and setting up the session before the players arrived when you were approached by one of the Senior Academy Managers. He came up and something to you that will never forget ‘If the Academy Director sees you do a drill, he will sack you’. That shaped you into the coach you are at this moment in time. It gave you a direction, a belief and a way to work. The experience you have received within this particular environment has been invaluable because it has challenged you, taken you out of your comfort zone and helped developed your ability to adapt. Never forget this and use this to your advantage within your next opportunity.
2.Understand the brain
My advice is if you are going to study and learn anything, make sure it is on the brain. Have an understanding of how it works, develops, grows, reacts and is influenced by what you as a coach do. This will provide you with a good foundation, reasoning and will support to the type of sessions you design, and how you deliver them.
Don’t worry if you don’t see immediate success. It will take time; players will develop and learn at different rates. Continue to engage and challenge the players you work with. It is a long journey for them with many up’s and downs which will impact their development. But if the players believe in what you believe, then they will have success in time.
4.Continue to be Creative and Don’t Stand Still
Since you started coaching you have always you been observant and curious, asking why, how and what? Looking at how to develop sessions and ideas you have seen. You have also looked at other environments to engage your learning and development. Transferred across new ideas into football, which at times have been questioned, but have eventually been embraced. This kind of approach and thinking has developed your creative side and this is reflected in how you coach, challenging the players you work with. Take this further; keep moving forward as there is a whole world out there to inspire you and learn from. The only thing that is constant is ‘Change’, keeping developing and being creative.
5.Become an expert in your field
Everyone wants to reach the top but where is the top? Is it at the 1st team level or is it at the top of your specialised field? My advice is to learn, research and really understand about the specific age group you work with and become an expert in that field. Many coaches will look up, as there is more to be gained financially as they move up the ladder, but the game is crying out for coaches to become specialists/experts in these particular areas.
6.Educate the parents
Take the time to educate the parents and help them understand what they are seeing. Often with observation people will make assumptions, which will then create their opinions without actually understanding what they are seeing and why the coach is working the way they do. Invite the parents to be a part of their child’s development by allowing them to understand. After all, the player might only be working with you 7-10 hrs per week. Therefore, it is important they are encouraged to practice in the right way when away from you and also the right messages are being reinforced by the people that support them.